ABSTRACT
Instruments for the sustainable growth attract a lot of attention. An assessment of e-commerce development through the example of the Socialist Republic of Vietnam allows determining the prospects for this branch of digital economy in most of the developing countries. The aim of this study is to assess the role of e-commerce in sustainable economic growth and to identify areas in which the strategy for e-commerce development in Vietnam until 2025 can be improved. The research methods include dynamic SWOT analysis, correlation analysis, and cluster analysis using IBM SPSS Statistics 23 software. Within the study the conditions for the development of the e-commerce market in Vietnam are identified;the role of e-commerce in ensuring sustainable economic growth is analyzed;the relationship between e-commerce and other economic and social factors affecting growth and development is analyzed;directions for the development of e-commerce in each Vietnamese province are proposed. The scientific novelty of this work consists in the approach proposed for assessing the contribution of e-commerce to the sustainable growth of GDP and the classification of e-commerce development policies based on the level of regional development. The authors provide recommendations for improving the government strategy for e-commerce development in Vietnam based on the grouping of administrative entities according to their technological and infrastructural development. The results of the study can be used in the elaboration of the government policy on the development of e-commerce and the digital economy in general – not only in Vietnam, but in other developing countries as well. © 2022, Springer Nature Switzerland AG.
ABSTRACT
The pandemic of COVID-19 has extreme impact than the intense competitors in airlines industry that never turn up in history. It derailed all airlines' operations, company's structure, strategy, and its markets which is highly impact to Thailand's tourism industry. The purpose of this study is to assess the managerial practices of low-cost carriers (LCCs) to enhance the organization's performance during COVID-19. The managerial practices concern with strategic human resources management, organizational culture, high competence personnel, and risk management affect to organizational structure. The quantitative was administered to four anonymous low-cost airlines operating in Thailand. Questionnaires were used to collect data from 150 person of each airline, hence there were 600 samples in total. The descriptive statistic and path analysis were applied. The results found that LCCs stressed greatly on the high competence personnel, followed by organizational culture, risk management, and strategic human resource management affecting organizational structure that led to efficiency and competitiveness of organization. To investigate the effect of management issues of strategic human resources management (SHRM), organizational culture (OC), high competence personnel (HQP), and risk management (RM) on low-cost carriers (LCC) in Thailand toward organizational structure (OS) which result to the competitiveness of high-performance organization (CHPO). The quantitative approach was employed by using structural equation modelling for path analysis. The data was collected by using questionnaires. There were 600 samplings from four anonymous low-cost airlines. The results found that LCCs stressed greatly on the high competence personnel, followed by organizational culture, risk management, and strategic human resource management affecting organizational structure that led to competitiveness of organization. The authors would recommend LCCs to refocus its practices to strategic human resource management during the crisis. Since, the human resource management is dealing with organization changes through the leadership and organizational culture. Finally, researchers have developed the model creating organizational structure.